SHHHHH.

Gamers love Doritos. Gamers hate the crunch.

We invented Silent Doritos: the world’s first AI-powered Crunch Cancellation software. Announced the impossible. Then proved it.

2× Silver, Bronze Cannes. D&AD Yellow Pencil. Webby. Caples Gold. Creative Circle sweep.

AWARDS

Silver Cannes Lions Social and Cultural Insight / 2024

Silver Cannes Lions Emerging Tech / 2024

Bronze Cannes Lions Innovation in Gaming / 2024

D&AD Yellow Pencil Gaming & Virtual Worlds / Brand Experience / 2024

D&AD Graphite Pencil Media / Use of XR / 2024

D&AD Graphite Pencil Direct / Use of XR / 2024

D&AD Wood Pencil Digital & Social / Use of XR & Emerging Technology / 2024

Webby Best Use of AI & Machine Learning / 2024

Caples Gold Gaming / 2024