HELLO.

I'm a multi award-winning Senior Creative with a wealth of experience across TV, digital, social, print and everything in between, including an increasingly large chunk of AI-integrated work.

Coming from a predominantly copy background, I've written multi-disciplinary ideas for brands like Doritos, Pepsi, Huawei, Shell, Burger King, City Index, News UK, Virgin Media, VICE and loads more. In the trophy cabinet I've got several prestigious industry awards, including three Cannes Lions and a D&AD Yellow Pencil.

During my time as a prolific freelance writer, I worked for Uncommon, Oliver, Ogilvy, FCB Inferno, M&C Saatchi, BMB and Wunderman Thompson. More recently I spent four years as a founding member of PepsiCo's in-house agency Sips & Bites, where the team was named Campaign's In-House Agency of the Year 2024.

Outside of client work, I'm currently developing sleep?: an AI-assisted interactive horror fiction project that combines creative writing, generative design and web development. It's the kind of thing that happens when you give a copywriter access to Claude Code at midnight.

I'm also an Arsenal FC fanatic, lifelong coulrophobic and vinyl junkie.

Drop me a line if you have a brief that needs smashing, AI-powered or otherwise.